Product Pillar 3: Tactics (Do)
Transforming Strategy into Action: Empowering Teams to Deliver Value
From Strategy to Execution
With a clear strategy in place, the next step is turning those plans into action. Effective product managers provide teams with the context they need to make informed recommendations and decisions. This empowers teams to work autonomously while staying aligned with the broader product vision.
Strategic Context:
Company Vision
Company Mission
Company Health Metrics
Company Objectives
Product Strategy
Product Principles
How to lead the team to deliver solutions that achieve desired outcomes:
Give the team problem to solve (Team Objectives)
Provide the team with Strategic Context
Discovery: Experiment with potential solutions and iterate based on what works. (valuable to users, viable to business, feasible & usable)
Delivery: Pursue solutions that have evidence they will work. (data, ab testing)
Validate: Solution should be valuable to users & viable to the business.
Product Management Competencies Under TACTICS:
Product Discovery Techniques
Team Leadership
Team Collaboration
Evangelism
Conclusion
In summary, effective execution is the bridge that connects strategy with tangible results. By equipping teams with the necessary context and empowering them to explore and validate solutions, product managers ensure that their visions come to life. The tactical phase is not merely about completing tasks; it's about fostering collaboration, encouraging experimentation, and continuously refining approaches to achieve desired outcomes. As we delve deeper into this execution process, we’ll uncover how to harness these tactics for maximum impact and drive product success.
